Overview

Car Part Planet faces significant inefficiencies in its sales and order fulfillment process due to frequent customer mistakes, fraudulent transactions, and operational bottlenecks. This led the company to make a complete redesign on their business model to a new one under the name “Expedia Parts”.

This led the company to make a complete redesign on their business model to a new one under the name “Expedia Parts”.
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Project Dashboard

Stakeholders

To create the project, a constant communication channel has being made between next involved parts.

Current problem

Key Metrics

Date: March 16 2025 at 09:44 AM to March 22 2024 at 07:59 PM.
Total Sales: 124
Lowest sell: $1,799.00 Highest sell: $14,210.00

Comparing to other websites

Date: Jan 2025 - Mar 2025

Main challenges

Three main stages to differentiate the challenges

Site map

To create a more accurate framework, the Architecture Information was made to not only map out all mockup deliverables, but to have a working scheme with the developers and to create a road MVP map.

MVPs

After selecting the main features to use in the website, they were divided into 3 different developing stages.

Target Audience - Personas

Gender demographics from the market research show a 85.8% of male customers vs a 13.7% of female customers. The target area is United States.

Benchmark

Purchase Funnel Benchmark

Date on individual features inside the benchmark was used to narrow down how the structure of the features would be

Purchase Funnel’s  Features Analysis

To understand minimum design features, another analysis on the market's current features was helped. If there is a minimum deliverable where does the differentiator lies on?

Purchase Funnel’s  Features Selection

If most e-commerce websites share core features, the true differentiator becomes personalization.

Purchase Funnel Process Mapping

This map was made with the help of developers to understand where does different teams have common interaction and involvement.

Final Mockup

Take a look on a quick version of the final mockup!
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Key takeaways

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